“We presume that countless customers have been able to do so on their own without customer service support,” Ma said, and expects that figure to increase again following this week’s news. And since January, more than 200 couples have emailed the company’s free customer support team for help removing their Bed Bath & Beyond items from their Zola registry. Ma said that “ the percentage of couples linking registries from Bed Bath & Beyond onto their Zola registry has fallen by half,” when comparing couples with 2022 wedding dates to those with upcoming weddings. In turn, Ma said that Zola’s customer service team has been fielding questions and concerns about Bed Bath & Beyond for months. “Our team has helped many, many couples migrate their Bed Bath & Beyond registries over to Zola,” and she added that they will continue to do so.Īlthough Bed Bath & Beyond just filed for bankruptcy this past week, its financial downfall and impending bankruptcy has been well documented for months. On the wedding registry front, Zola co-founder and co-CEO Shan-Lyn Ma said her team has been working to help migrate their registry items away from Bed Bath & Beyond since the beginning of this year. However, other registry players are already swooping in to help couples and expecting parents move their wish lists over to other platforms. “We are focused on providing updates as quickly as practicable and are working to provide details in the coming days,” the company said in a statement. But by 2022, that figure dropped to 33% as couples increasingly favored more versatile gift options, such as cash and honeymoon funds.Īccording to Bed Bath & Beyond, all registry data is still safe and currently being transferred to an unnamed platform. According to Bair data, back in 2017 Bed Bath & Beyond had the biggest market share of registries among competitors, with a 44% of listing penetration. Registries were also the lifeline of the company’s buybuy Baby business. The other group of retailers that are most eager to win over former Bed Bath & Beyond customers are those who operate in the registry space, something that was formerly the big-box retailer’s saving grace. According to the company, shoppers can present coupons to get 20% off their purchase of $50 or more. Anyone can redeem their now-expired Bed Bath & Beyond coupons at Big Lots through May 7. On Thursday morning, furniture retailer Big Lots followed in its footsteps. Although the company didn’t call out Bed Bath & Beyond by name, it put out a statement on Wednesday saying that it was “offering a 20% discount on any single item through May 31, 2023, for customers who bring a competitor’s blue coupon to any store location.” A Container Store spokesperson confirmed that the retailer is accepting all Bed Bath & Beyond coupons, regardless of the printed expiration date. The Container Store was one of the first to throw its hat in the ring, by touting one of the things that Bed Bath & Beyond loyalists loved the most: coupons. That leaves retailers eager to win over even just a slice of those customers, using a variety of overt and more subtle tactics. While Bed Bath & Beyond had lost its footing in recent years, the company still claimed to have 35 million customers in 2022.
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